IPOR: Boost Deposits and Swaps through Affiliate Program

What is IPOR?

IPOR is a set of smart contracts that provide reference interest rates, interest rate derivatives, and structured products that enable users to capitalize on yield-generating opportunities in DeFi and TradFi.

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The Challenge

In May 2024, IPOR faced the challenge of increasing the visibility of its platform and improving its liquidity by boosting deposits on the Arbitrum and Ethereum chains. It concluded that it was essential to execute a marketing campaign aimed at attracting potential new users.

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The Solution

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IPOR has launched an affiliate program in collaboration with Fuul. This iniciative has enabled the creation of a reward system designed to benefit users who attract new participants to the platform. The program incentivizes referring Liquidity Providers (LP) and new Traders to the IPOR DApp, offering rewards in $IPOR tokens. With the tools and support provided by Fuul, the program is efficiently managed through a page hosted by Fuul.

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Results

During the first 30 days after the program's launch, there was a significant increase in deposits and swaps within the platform. This notable trend reflects the positive impact of the affiliate program, which has incentivized users to bring new participants to the application. Thanks to the collaboration with Fuul and the rewards in $IPOR tokens, the community has grown significantly, strengthening liquidity and boosting trading activities. Additionally, a fair and transparent distribution of rewards has been ensured.

As a result, the total value locked (TVL) in IPOR also experienced an impressive increase of 14%. It rose from $7.2M to $8.2M in just one month, according to DefiLlama.