Aurelius Finance: Driving 3x deposits and 6x borrowings through points program

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What is Aurelius Finance?

Aurelius Finance is a DeFi protocol on Mantle that offers interest-free loans, using $aUSD – a stablecoin token designed to grow intandem with Mantle (MNT). 

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The Challenge

Aurelius Finance was launching a new innovative product into a new ecosystem and wanted to attract the attention of existing and prospective users. It was looking for a program that would allow it to provide incentives for people to not only make deposits but also hold onto those deposits to increase the total value locked (TVL) of the protocol. As such, it required a well-thought-out program that rewards long-term commitment.

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"Fuul has been instrumental in designing and launching our points program, and getting Aurelius off the ground." Justin Bebis, Founder Aurelius Finance

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The Solution

Conversion Events

Aurelius’ Points Program lets users earn “Salt” by completing actions on the platform, like borrowing, lending, referring others, and making deposits in the Stability Pool. These activities help build each user’s status and show their contribution to the Aurelius ecosystem.

Payout Rules

The Salt earned by each user reflects their activity level on the platform. As users accumulate more Salt, they unlock higher levels in the program, giving them added recognition in the Aurelius community and motivating continued engagement.

Incentives Hub

With Fuul's SDK, Aurelius integrated key elements like leaderboards, point tracking, and referral links to create a smooth user experience. Fuul’s Incentives Hub allowed Aurelius to easily track user activity, rank participants, and distribute rewards efficiently.

The Results: 3x Liquidity, 6x Borrowing Volume

Within the first 30 days of launching this program, the lending pool registered over 500 participants. Aurelius saw a three-fold increase in deposits to the platform while borrowing increased six-fold. 

On top of this, Aurelius' total value locked (TVL) has increased by more than four times in two months: from $463k on 1 March 2024 to $2.1 million as of 3 May 2024, according to data from DefiLlama.

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"We knew we had a great product and offering, but Fuul enabled us to incentivize users at the right time with little to no effort from our side". Justin Bebis, Founder Aurelius Finance