Scaling a DeFi Stablecoin to $326M FDV Through Incentives

What is Resolv?

Resolv is the protocol behind USR, a stablecoin natively backed by Ether (ETH), hedged through short perpetual futures, and supported by a liquid insurance pool (RLP) that keeps it overcollateralized.
USR can be minted and redeemed against collateral on a 1:1 basis, ensuring transparent backing and consistent stability.

Resolv has used Fuul’s infrastructure since its early stages, making incentives a core part of its growth strategy. From the beginning, the team leveraged points and referrals to drive user adoption, sustain engagement, and expand participation across DeFi.

The Challenge

When Resolv launched USR in June 2024, it entered a crowded stablecoin market dominated by assets with larger liquidity and brand recognition.
Despite its strong fundamentals, early adoption was limited. The team needed a way to activate users, drive onchain participation, and convert short-term attention into lasting engagement.

The Solution

To accelerate adoption, Resolv used Fuul’s infrastructure to launch a points program that connected every user action to protocol growth.
Swapping, lending, holding USR, and referrals all generated points, turning participation into measurable contribution.

The first season focused on rewarding active users and establishing a foundation for consistent engagement.
As activity grew, the team extended the framework into a points-to-airdrop phase, allowing registered users who accumulated points to become eligible for token rewards.
This approach turned incentives into a bridge between participation and ownership, creating an aligned base of contributors.

After the first season, Resolv shifted focus from adoption to long-term alignment.
Season 2 tied points to RESOLV staking, rewarding governance and retention.
Building on that foundation, Season 3 introduced partner integrations, yield-linked rewards, and cluster incentives that connected USR to other DeFi ecosystems.
Together, these iterations turned the program into a sustainable system of liquidity and engagement.

"Fuul made it simple to launch our points program and keep it evolving. We could easily add new conversions, target different audiences, and introduce multipliers as we went.” | Tim Shekikhachev, Founder ^ CEO

Conversion Events

Across seasons, Resolv rewarded onchain actions that directly contributed to protocol growth:

  • Swapping tokens through the USR liquidity pools
  • Providing liquidity to RLP and lending protocols
  • Holding or staking USR for defined periods
  • Referring new users
  • Participating in integrated partner campaigns with Hyperliquid, Dinero, Morpho, Beefy, and Silo Finance

Each event deepened liquidity and expanded user participation across networks.

Payout Rules

Resolv’s reward logic evolved across seasons while remaining transparent and simple:

  • 10% referral rewards based on referred users’ earnings
  • Tiered multipliers for users active on partner platforms
  • Additional bonuses for NFT holders and governance participants
  • Yield-linked boosts for specific DeFi strategies
  • Seasonal adjustments to maintain balanced reward distribution

This structure kept the incentive model fair, flexible, and aligned with protocol performance.

Incentives Hub

Through Fuul’s Incentives Hub, Resolv integrated its rewards system with other DeFi protocols, including Hyperliquid, Dinero, Morpho, Beefy, and Silo Finance. This allowed Resolv to connect with users from established DeFi communities and make it easier for them to earn rewards through USR.

Results

  • Market cap increased 43x
  • User base grew 500x
  • Total TVL grew 3x, significantly boosting liquidity
  • User activity remained consistent through three incentive seasons
  • Partner integrations extended program reach across multiple DeFi ecosystems

Resolv became one of Fuul’s most successful and long-standing clients, using incentives as a long-term growth engine that continues to drive adoption, alignment, and ecosystem participation.

Conclusion

Resolv used Fuul’s infrastructure to design and scale a transparent incentive system that transformed user participation into sustainable growth.
By evolving from a points program to a points-to-airdrop model and later to continuous reward seasons, Resolv aligned users, governance, and token value under one unified growth engine.
The result is a self-reinforcing incentive layer that continues to scale USR adoption, strengthen community participation, and expand the stablecoin’s role across DeFi.

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Resolv is a protocol maintaining USR, a stablecoin natively backed by Ether (ETH) and pegged to US Dollar.

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