HaloFi: 13X User Growth Through a Groundbreaking Points Program

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What is HaloFi?

HaloFi is a decentralized savings platform that allows users to save in $USDC, a stablecoin linked to Base, and in $cUSD, a stablecoin linked to Celo. It offers HaloFi Save for deposits and interest accumulation, and HaloFi Challenges to gamify savings with goals and challenges. It is non-custodial, ensuring users maintain full control of their funds.

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The Challenge

HaloFi has set itself a crucial challenge to enhance its primary savings tools, HaloFi Save and HaloFi Challenges: attracting and retaining more users from the Base and Celo communities who are interested in keeping their stablecoins on the platform.

Despite offering a reliable digital savings solution, the platform faced the need to further foster user engagement and commitment to long-term savings. To stand out among a plethora of options, HaloFi recognized the importance of innovating its offering.

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The Solution

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HaloFi's innovative points program, known as HaloFi Points, is designed to enhance the financial experience of its users. This program goes beyond traditional savings, making it an exciting and rewarding process.

Users earn points both by saving and by participating in the platform's weekly challenges. The more you save and the more active you are on the platform, the more points you will earn. This system encourages engagement and ongoing participation, turning saving into a dynamic and enjoyable activity.

To further enhance HaloFi Points, the platform has partnered with Fuul, integrating Fuul's SDK to offer features such as real-time leaderboards, user points tracking, and other key program elements. This ensures a seamless and engaging user experience.

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The Result: 13X Increase in New Users Who Started Depositing and Retaining Their Savings

In the first 60 days following the launch of HaloFi Points, the platform experienced an astonishing 1300% growth in activity from new users who deposited their stablecoins to save.

This impressive result reflects the community's trust and enthusiasm, solidifying the program's success and its positive impact on the decentralized savings ecosystem.