Base Name Service Sees 43% Sales from Affiliate Marketing Program

"Our affiliate program has been a game changer”
JackJack.eth, founder Base Name Service, @jackjack_eth

‍

‍

The Challenge

Base Name Service (BNS) offers domain names or web3 user names for users, wallets, and websites. With the vision of becoming the standard identity layer for the booming base ecosystem, BNS faced several challenges.

‍

1. Cold Start Problem: Firstly, they encountered a cold start problem, needing to drive adoption of domain names and secure partnerships with dApps to prove utility to buyers, requiring a substantial user base to convince dApps of the integration benefits.

2. Leveraging Community Power: Secondly, their initial launch, shared within niche NFT communities, had limited reach, necessitating a broader reach and feedback through incentivized marketing.

3. Rising Competition: Lastly, they faced rising competition from similar services, making it essential to differentiate and establish credibility through strategic partnerships. Time to market was crucial.

‍

Solution: Launching an affiliate program on top of Fuul

‍

‍

Base Name Service (BNS) deployed their affiliate marketing program on top of Fuul.

Conversion Events

Base Name Service (BNS) incentivized affiliates to drive sales by offering rewards for referred purchases. This program focused on aligning affiliate activity with the project's growth goals, ensuring that every referral directly contributed to the platform’s revenue and adoption.

Payout Rules

Affiliates in the program earned a 25% revenue share for every referred sale. This clear and attractive payout structure motivated affiliates to actively promote BNS while ensuring fair compensation for their contributions.

Incentives Hub

To simplify onboarding and engagement, BNS utilized the Fuul SDK to create a custom affiliate page. This page allowed affiliates to generate referral links, access branding materials, and claim their commissions seamlessly. BNS further amplified the program's impact by engaging with early adopters through Telegram and social media, collaborating with influencers and content creators within the Base ecosystem to enhance their credibility and outreach.

‍

"By rewarding our affiliates generously, we’ve created a loyal and active community that continuously drives our growth. It’s a win-win”
JackJack.eth, founder Base Name Service, @jackjack_eth

‍

Results - 43% Share of Affiliate Sales

• Between November 1st and February 29th, domain sales referred by affiliates accounted for a whooping 43% of total sales

• Onboarded 470 affiliates, generating over 6,000 clicks on referral links.

• Built a loyal and active community through strategic partnerships and incentives.

• Affiliates became vocal advocates, driving adoption and growth.

‍

Conclusion

The Base Name Service case study demonstrates the effectiveness of affiliate marketing in the blockchain space. By leveragin the Fuul platform, BNS successfully overcame initial market entry challenges, differentiated from competitors, and significantly boosted sales. This case underscores the power of community-driven marketing and strategic incentive alignment in rapidly evolving industries.