SatLayer: Driving BTC Deposits Through Strategic Incentives

What is SatLayer?

SatLayer is a cutting-edge Bitcoin restaking layer that rewards users for depositing and staking synthetic BTC assets across multiple networks, including Ethereum, Binance Smart Chain, and BitLayer. Designed to enhance Bitcoin’s integration into the broader DeFi ecosystem, SatLayer provides innovative incentives to grow and sustain its user base.

The Challenge

SatLayer faced a critical challenge: they needed to rapidly grow their Bitcoin restaking layer and attract deposits across multiple networks. The goal was to engage users and foster activity in their ecosystem while ensuring that rewards were aligned with their strategic objectives. They also wanted a solution that allowed them to launch quickly without sacrificing flexibility for future enhancements.

The Solution

Conversion Events

SatLayer’s program focused on rewarding users for meaningful actions that supported ecosystem growth:

• Depositing BTC assets across Ethereum and Binance Smart Chain.
• Engaging on Twitter and participating in Discord to boost social presence.
• Referring new users, driving organic growth and expanding the community.

Payout Rules

The program’s rewards structure ensured clear and impactful incentives:

• Users earned 2100 points per BTC deposited per day.
• Social activity was rewarded with 1000 points for Twitter and 1000 points for Discord participation.
• Referrers received a 10% bonus based on the points earned by their referrals.
• Periodic mini-campaigns boosted specific deposit actions, creating bursts of engagement.

Incentives Hub

To launch their program quickly, SatLayer leveraged Fuul’s no-code tools, allowing them to go live without delay. Meanwhile, they worked on integrating the program directly into their website, connecting it seamlessly with Fuul for ongoing management. This approach provided agility at launch and customization as the program matured.

Results

The points and referral program delivered strong results:

• 2.5X increase in the number of users depositing BTC assets.
• Linear and consistent growth in their ecosystem, with a steady stream of new users joining.
• Improved engagement across social channels, boosting community activity on Twitter and Discord.

By incentivizing deposits, staking, and social activity, SatLayer successfully accelerated the growth of its Bitcoin restaking layer.

Conclusion

SatLayer’s collaboration with Fuul highlights how a flexible, easy-to-launch rewards system can drive rapid growth while adapting to evolving needs. The combination of a quick launch with no-code tools and ongoing program refinements has positioned SatLayer as a key player in the Bitcoin restaking space.

This program demonstrated the importance of flexibility and iteration in incentives. Over time, they integrated BitLayer and Corn Network, enabling the program to grow and adapt as their ecosystem expanded.

With Fuul, SatLayer was able to introduce retroactive points distribution, rewarding users for eligible activity on the newly added networks. This ensured fairness and reinforced trust within their community, showing how new features could be implemented seamlessly.

The success of these iterations shows how incentive programs can remain dynamic, meeting new demands and improving over time.