DePerp Protocol: Boosts User Acquisition with Points and Referral Program

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What is DePerp?

DePerp redefines leveraged trading on-chain, facilitating operations through smart contracts that automatically adjust to traders' PNL. It offers a versatile and accessible trading experience, allowing users to trade not only through its web platform but also via a robust API or directly from an integrated Telegram application.

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The Challenge

In May 2024, DePerp was listed on Base with the goal of attracting new users and expanding its market reach. To achieve this, they needed an effective strategy to engage Base users and encourage their active participation on the platform.

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The Solution

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DePerp launched a rewards program in strategic collaboration with Fuul. Participants earn on-chain points by engaging in various activities within the platform, such as opening and closing market positions. Additionally, users are rewarded for inviting new members through a referral program, where they can earn 80% of the development governance fees (DevGov) in $USDC, proportional to the trading volume generated by their referrals.

The DePerp team used a page hosted by Fuul, which included all the necessary tools such as referral links and rankings, to import users' point statuses. At the end of each month, a pool of $DPRP tokens is automatically distributed among participants who have accumulated points.

‍DePerp's Rewards Program Interface

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Results

The reward program successfully attracted a large number of referrals and new users, significantly increasing activity within the DePerp platform. The automated processes for ranking and progress monitoring, as well as the ability to compare with other users, created a competitive and healthy experience.

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Conclusion

The DePerp case highlights the effectiveness of the Fuul platform in increasing user participation and engagement through incentive and referral programs. This collaboration allowed DePerp to attract new users and significantly boost activity on its platform, demonstrating how incentive strategies can drive growth in the decentralized platform market.